You Can Negotiate Anything
Herb Cohen
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You Can Negotiate Anything
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You Can Negotiate Anything

Herb Cohen
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You Can Negotiate Anything is a guide to effective negotiation. Cohen helps readers grasp negotiation principles like flexibility, understanding the other party’s interests, and clarifying personal goals. He offers strategies for planning, using tactics to reach goals, and making it hard for the opponent to refuse.

About the Author

Herb Cohen

Cohen made his living negotiating and advised American administrations on hostage situations, including during the Iran crisis, and taught negotiation to the FBI and to corporations. You Can Negotiate Anything, published in 1980, argues that nearly everything is negotiable, that power is mostly perceived rather…

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