Ellis Jones

Ellis Jones is a sociologist whose teaching and writing focus on ethical consumerism, global citizenship, and social responsibility. The Better World Shopping Guide translates that research into comparative ratings of companies, brands, products, and services. New Society Publishers has issued the guide through multiple editions, including a seventh edition with stronger attention to climate impact and the subtitle Every Dollar Makes a Difference. Its rating framework considers environmental sustainability, human rights, community involvement, animal protection, and social justice. Jones also coauthored The Better World Handbook with Ross Haenfler and Brett Johnson. At the College of the Holy Cross, he has connected academic sociology with practical questions about how everyday purchasing choices affect institutions and communities. His work treats the consumer not simply as a buyer but as a participant in broader economic and civic systems.