Influence
- Downloads
- 10K+
- Pages
- 278
About this book
Influence: The Psychology of Persuasion is a book by the social psychologist Robert Cialdini, first published in 1984. It sets out to explain why people say yes, and organises the answer around six principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking and scarcity.
Cialdini backs each principle with experiments and with examples drawn from sales, fundraising and advertising. The book is read both by people who want to influence others fairly and by readers who want to recognise when these techniques are being used on them.
Contents
About the author
More from this genre
See all
Books like this one
Discussion
No comments yet. Share a thought, a question or a favourite passage.
Copyright concern? Read our DMCA policy
Read or download
- EPUB 3.0 MB
-
KINDLE Send to Kindle Send
- Download the EPUB file to this device.
- Open Amazon's Send to Kindle page, sign in, and add the file. Open Send to Kindle (opens in a new tab)
On a phone: open the downloaded EPUB and share it to the Kindle app.
You can also email the file to your Kindle address (it ends in @kindle.com) from an email address you approved in your Amazon account.
- PDF 28 MB
- MOBI 3.5 MB
Downloads start right away. How to open EPUB on your phone
Book facts
- Author
- Robert Cialdini
- Reading time
- About 11 hours
- Pages
- 278
- Language
- English
- Genre
- Communication
- Formats
- PDF, EPUB, MOBI, Read online