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Influence

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About this book

Influence: The landmark text The Psychology of Persuasion, by Robert Cialdini breaks ground on what motivates us to behave and make decisions. Delve into this timeless bestseller which trots out the winning psychology of persuasion and lays out exactly how to make these triggers work for you. This book gives you the tools to influence and understand others whether business, negotiation or everyday life.

About the author

Robert Cialdini

Robert Beno Cialdini born April 27, 1945 is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.