Investing PDF EPUB MOBI

Influence: The Psychology of Persuasion

Downloads: 1K+
First published: 1949
Pages: 278

Read online EPUB Download Save

About this book

Influence: The Psychology of Persuasion is a book by Robert B. Cialdini that explores the psychology behind why people say “yes” and how to ethically apply these principles in everyday situations. The book has received positive reviews from readers and critics alike, with Barry Ritholtz, chairman, and chief investment officer of Ritholtz Wealth Management, calling it “the foundational and wildly popular go-to resource for influence and persuasion”

About the author

Robert B. Cialdini

Robert Beno Cialdini born April 27, 1945 is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.

Open the author page