- Pages
- 6,434
About this book
Principles of Marketing, 19th Edition is a finely detailed guidebook by Philip Kotler. The book shares an exhaustive view of the core principles of marketing within a pioneering customer-value framework. It guides readers on how to foster dynamic.
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Book facts
- Author
- Philip Kotler
- Pages
- 6,434
- Language
- English
- Genre
- Business
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