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Meaningful

Downloads: 100+
First published: 2015
Pages: 184

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About this book

Meaningful is a thought-provoking book by Bernadette Jiwa. The book gives us valuable insights and examples on how to build a successful brand by focusing on purpose, connection, and impact to attract loyal customers.

About the author

Bernadette Jiwa

Meaningful argues that a business should begin from what a customer is genuinely trying to accomplish rather than from a product hunting for a market, which is not a new idea and is unusually clearly put here. Jiwa is a marketing consultant and speaker based in Australia, and her books are deliberately short in a category that pads relentlessly.

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