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Meaningful

by Bernadette Jiwa

Downloads
100+
First published
2015
Pages
184
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About this book

Meaningful is a thought-provoking book by Bernadette Jiwa. The book gives us valuable insights and examples on how to build a successful brand by focusing on purpose, connection, and impact to attract loyal customers.

Contents

About the author

Bernadette Jiwa

Meaningful argues that a business should begin from what a customer is genuinely trying to accomplish rather than from a product hunting for a market, which is not a new idea and is unusually clearly put here. Jiwa is a marketing consultant and speaker based in Australia, and her books are deliberately short in a category that pads relentlessly.

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Book facts

First published
2015
Reading time
About 2 hours
Pages
184
Language
English
Formats
PDF, EPUB, MOBI, Read online