Author: Ülfet Doganay

Ülfet Doganay is a fashion-industry specialist whose work joins garment production, technical development, digital methods, and circular design. Green Chic presents sustainability as a practical question of how clothing is designed, sourced, manufactured, used, reused, and recycled. Doganay draws on more than twenty-five years of experience in garment manufacturing and retail across Turkey and Germany. Her professional focus includes product development, sourcing, three-dimensional design systems, and production processes intended to reduce waste. That background gives the book an operational perspective: environmental goals must be translated into material choices, supply-chain decisions, and repeatable workplace practices. Green Chic also treats reuse and recycling as parts of a broader circular model rather than isolated consumer gestures. Doganay's combination of technical and commercial experience lets her address designers, producers, and readers interested in how fashion systems change. The book therefore reflects a career spent connecting creative decisions with the less visible manufacturing structures that determine a garment's resources, longevity, and possible next use.