To Sell is Human
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To Sell is Human
Daniel H. Pink’s book To Sell is Human: The Unexpected Truth about Moving Others explains in detail what it takes to sell something in today’s world. Pink explains that we all persuade every day, and that we can do it well and authentically. This book is a must read for people looking at thriving in a business or just communication, backed by research and helpful stories.
About the Author
Daniel H. Pink
Wrote speeches for Al Gore before becoming the writer who explains a body of research and then names it. Drive argues that autonomy, mastery and purpose motivate knowledge work far better than bonuses, and that carrots and sticks can actively degrade performance. A Whole New…
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