To Sell is Human
- Downloads
- 5K+
- First published
- 2012
- Pages
- 210
About this book
To Sell Is Human: The Surprising Truth About Moving Others is a 2012 book by Daniel H. Pink. Pink argues that, whatever their job, most people spend much of their working time trying to move others: persuading, convincing and influencing, even when no product is sold.
He draws on research to show how selling has changed now that buyers can find information easily. He describes three qualities he calls attunement, buoyancy and clarity, and explains several modern forms of pitch, including the one-word pitch, the question pitch and the Pixar pitch.
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Book facts
- Author
- Daniel H. Pink
- First published
- 2012
- Reading time
- About 4 hours
- Pages
- 210
- Language
- English
- Genre
- Marketing
- Formats
- PDF, EPUB, MOBI, Read online