Alisa Vitti

Vitti holds a master's degree in nutrition and works as a certified health coach, not as a physician or an endocrinologist. She founded the company FLO Living after her own polycystic ovary syndrome diagnosis, and WomanCode sets out cycle syncing: eating, training and scheduling work differently across the four phases of the menstrual cycle. Part of the underlying observation is sound, in that hormones fluctuate and research has largely ignored the fact. The specific protocols have not been trialled, and the book leads to a paid membership, an app and a supplement line.