Ben Forta

Sams Teach Yourself SQL in 10 Minutes is organised as short lessons that each do one thing, and it has sold steadily for twenty-five years because it does not assume a database course or a career change. Forta has written the same kind of book for ColdFusion, regular expressions and Java, and spent many years at Adobe as a product manager. His argument is that most people learning SQL need to answer a question at work by Thursday, not to become database administrators.