honestidade, entendimento e persuasão.”[3]

1 STEVENSON, Bryan. Bryan Stevenson: We need to talk about an injustice. TED.com, mar. 2012.

Disponível em: <http://www.ted.com/talks/bryan_stevenson_we_need_to_talk_about_an_injustice.>.

Acesso em: 14 maio 2014.

2 Bryan Stevenson, fundador e diretor da Equal Justice Initiative, conversa com o autor, 17 dez. 2012.

3 AFFLECK, Ben. Ben Affleck: 8 talks that amazed me. TED.com. Disponível em:

<http://www.ted.com/playlists/32/ben_affleck_8_talks_that_amaz.html>. Acesso em: 14 maio 2014.

4 HASSON, Uri; GHAZANFAR, Asif A.; GALANTUCCI, Bruno; GARROD, Simon; KEYSERS, Christian.

Brain-to-brain coupling: A mechanism for creating and sharing a social world. Neuroscience Institute,

Princeton University, 2012. Disponível em:

<http://psych.princeton.edu/psychology/research/hasson/pubs/Hasson_et_al_TiCS_2012.pdf>. Acesso

em: 14 maio 2014.

5 STEPHENS, Greg J.; SILBERT, Lauren J.; HASSON, Uri. Speaker-listener neural coupling underlies

successful communication. Proceedings of the national academy of sciences of the United States of

America, 26 jul. 2010. Disponível em: <http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2922522/>. Acesso

em: 14 maio 2014.

6 BROWN, Brené. Brené Brown: The power of vulnerability. TED.com, dez. 2010. Disponível em:

<http://www.ted.com/talks/brene_brown_on_vulnerability.html>. Acesso em: 14 maio 2014.

7 STANTON, Andrew. Andrew Stanton: The clues to a great story. TED.com, mar. 2012. Disponível em:

<http://www.ted.com/talks/andrew_stanton_the_clues_to_a_great_story.html>. Acesso em: 14 maio 2014.

8 ARIELY, Dan. Dan Ariely: Our buggy moral code. TED.com, mar. 2009. Disponível em:

<http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code.html>. Acesso em: 14 maio 2014.

9 HEATH, Chip; HEATH, Dan. Made to stick: why some ideas survive and others die. New York: Random

House, 2007. p. 64 [Ideias que colam. Rio de Janeiro: Campus, 2007].

10 HEATH; HEATH, 2007, p. 84.

11 ROBINSON, Ken. Ken Robinson: how schools kill creativity. TED.com, jun. 2006. Disponível em:

<http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html?qsha=1&utm_expid=166907-

20&utm_referrer=http%3A%2F%2Fwww.ted.com%2Fsearch%3Fcat%3Dss_all%26q%3Dken%2Brobinson>.

Acesso em: 14 maio 2014.

12 YouTube.com. Apr 29 – Joel Osteen – Yes is in your future. YouTube.com, 12 maio 2012. Disponível

em: <http://www.youtube.com/watch?v=VJiW_H3_0S4>. Acesso em: 14 maio 2014.

13 VOX. Bono: 8 talks that give me hope. TED.com. Disponível em:

<http://www.ted.com/playlists/53/bono_8_talks_that_give_me_hop.html>. Acesso em: 14 maio 2014.

14 GODIN, Seth. Seth Godin: how to get your ideas to spread. TED.com, abr. 2007. Disponível em:

<http://www.ted.com/talks/seth_godin_on_sliced_bread.html>. Acesso em: 14 maio 2014.

15 MARISHANE, Ludwick. Ludwick Marishane: a bath without water. TED.com, dez. 2012. Disponível em:

<http://www.ted.com/talks/ludwick_marishane_a_bath_without_water.html>. Acesso em: 14 maio 2014.

16 SACHS, Jonah. Winning the Story Wars: why those who tell the best stories will rule the future. Boston,

MA: Harvard Business Review Press, 2012. p. 14.

17 GLADWELL, Malcolm. Malcolm Gladwell: choice, happiness and spaghetti sauce. TED.com, set. 2006.

Disponível em: <http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html>. Acesso em: 14

maio 2014.

18 GUBER, Peter. Tell to win: connect, persuade, and triumph with the hidden power of stories. New York:

Crown Business, 2011. p. vii.

19 GUBER, 2011, p. 9.