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1 ROBINSON, Ken. Ken Robinson: how schools kill creativity. TED.com, jun. 2006. Disponível em:

<http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html?qsha=1&utm_expid=166907-

20&utm_referrer=http%3A%2F%2Fwww.ted.com%2Fsearch%3Fcat%3Dss_all%26q%3Dken%2Brobinson>.

Acesso em: 16 maio 2014.

2 PRADEEP, A. K. The buying brain: secrets for selling to the subconscious mind. Hoboken, NJ: John

Wiley & Sons, 2010. p. 29. [O cérebro consumista. São Paulo: Cultrix, 2012.]

3 MARTIN, Rod A. The psychology of humor: an integrative approach. Burlington, MA: Elsevier Academic

Press, 2007. p. 120.

4 MARTIN, 2007, p. 120.

5 MARTIN, 2007, p. 128.

6 SALA, Fabio. Laughing all the way to the bank. Harvard Business Review, set. 2003. Disponível em:

<http://hbr.org/2003/09/laughing-all-the-way-to-the-bank/ar/1>. Acesso em: 18 maio 2014.

7 YouTube. Jerry Seinfeld interview: how to write a joke. The New York Times. YouTube.com, 20 dez.

2012. Disponível em: <http://www.youtube.com/watch?v=itWxXyCfW5s>. Acesso em: 16 maio 2014.

8 PALLOTTA, Dan. Dan Pallotta: the way we think about charity is dead wrong. TED.com, mar. 2013.

Disponível em:

<http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html>. Acesso

em: 16 maio 2014.

9 TAYLOR, Jill Bolte. Jill Bolte Taylor: my stroke of insight. TED.com, mar. 2008. Disponível em:

<http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight.html>. Acesso em: 14 maio

2014.

10 MCWHORTER, John. John McWhorter: txtng is killing language. JK!!! TED.com, abr. 2013. Disponível

em: <http://www.ted.com/talks/john_mcwhorter_txtng_is_killing_language_jk.html>. Acesso em: 16

maio 2014.

11 ENRIQUEZ, Juan. Juan Enriquez: the next species of human. TED.com, fev. 2009. Disponível em:

<http://www.ted.com/talks/juan_enriquez_shares_mindboggling_new_science.html>. Acesso em: 16

maio 2014.

12 BLISS, Chris. Chris Bliss: comedy is translation. TED.com, fev. 2012. Disponível em:

<http://www.ted.com/talks/chris_bliss_comedy_is_translation.html>. Acesso em: 16 maio 2014.

13 GEORGE, Rose. Rose George: let’s talk crap. Seriously. TED.com, abr. 2013. Disponível em:

<http://www.ted.com/talks/rose_george_let_s_talk_crap_seriously.html>. Acesso em: 16 maio 2014.

14 YouTube.com. Jim Carrey and Stephen Hawking on Late Night with Conan O’B. YouTube.com, 26 fev.

2010. Disponível em: <http://www.youtube.com/watch?v=sRO4fAevMZQ>. Acesso em: 16 maio 2014.

15 HAWKING, Stephen. Stephen Hawking: questioning the universe. TED.com, abr. 2008. Disponível em:

<http://www.ted.com/talks/stephen_hawking_asks_big_questions_about_the_universe.html>. Acesso

em: 16 maio 2014.