Playlist Espírito de STARTUP:

15. Violet, Hole

16. Fátima, Capital Inicial

17. Imagine, John Lennon

18. Try Everything, Shakira

19. Viva La Vida, Cold Play

Playlist Espírito de STARTUP:

REFERENCIAS

“The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company”. Steve Blank, Bob Dorf, Ed. K & S Ranch, 2012.

“The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. Eric Ries, Ed. Crown Business, 2011.

“ Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)”. Salim Ismail, Michael S. Malone, Yuri van Geest, Peter H. Diamandis, Ed. Diversion Books , 2014.

“Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant”. W. Chan Kim , Renée Mauborgne , Harvard Business Review Press, 2015.

“ De Zero a Um – o que aprender sobre empreendedorismo com o Vale do Silício”. Blake Masters, Peter Thiel, Ed. Objetiva, 2014.

“The New Normal – explore the limits of the digital world”. Peter Hinssen , Ed. MachMedia NV, 2010 .

“ Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money”. Pat Flynn, Ed. SPI Publications , 2016.

“How to Start a Startup: The Silicon Valley Playbook for Entrepreneurs”. Tarun Es. AgarwalPlatoWorks Inc , 2016.

“Startup Brasil”. Pedro Mello, Marina Vidigal, Ed. Agir , 2013.

“ The Accidental Creative: How to Be Brilliant at a Moment’s Notice”. Todd Henry, Ed. Portfolio , 2011.

“ The $100 Startup: Fire Your Boss, Do What You Love and Work Better To Live More”. Chris Guillebeau, Ed. Macmillan, 2012.

“ Business Model Generation: Inovação Em Modelos De Negócios”. Alexander Osterwalder, Ed. Alta Books, 2011.

“ Design Thinking. Uma Metodologia Poderosa Para Decretar o Fim das Velhas Ideias”. Tim Brown, Ed. Elsevier, 2010.

“Design thinking : inovação em negócios”. Maurício José Vianna e Silva, Ysmar Vianna e Silva Filho, Isabel Krumholz Adler, Brenda de Figueiredo Lucena, Beatriz Russo - Rio de Janeiro : MJV Press, 2012

“Design Thinking Methodology Book”. Emrah Yayici, Ed. ArtBiz Tech, 2016.

“ Estratégia de empresas (FGV Management)”. David Menezes Lobato, Jamil Moysés Filho, Maria Candida Sotelino Torres, Murilo Ramos Alambert Rodrigues, Ed. FGV, 2003.

“Fundamentos de marketing (FGV Management)”. Darci Basta dos Santos Silva, Fernando Roberto de Andrade Marchesini, José Antonio Ferreira de Oliveira, Luis Carlos Seixas de Sá, Ed. FGV, 2003.

“Complete Design Thinking Guide for Successful Professionals”. Daniel Ling , CreateSpace Independent Publishing Platform, 2015.

“Reverse Innovation”, Vijay Govindarajan. Harvard Business Review Press, 2010.

“The Cult of The Dabbawala”, http://mumbaidabbawala.in , The Economist magazine. jul. 2008 e “Os Marmiteiros de Harvard”. Revista EXAME. ago. 2008.

“Engineering Reverse Innovations”, Amos Winter e Vijay Govindaranjanm, Harvard Business Review, Agosto de 2015

“The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)”, Clayton M. Christensen, 1997

“Jovens Falcões – o espírito transformador da juventude brasileira”, Eduardo Lyra , Novo Século Editora, 2012.

“Saí da Microsoft para mudar o mundo”, John Wood , Ed. Sextante, 2006.

“Silicon Valley’s culture of failure … and ‘the walking dead’ it leaves behind ”, Rory Carroll The Guardian, 2014.

“The Rise of Crowdsourcing”, Jeff Howe, Wired Magazine, 2006